Who are we

We are Havas, a global network leader in the communication sector that delivers integrated solutions to leading brands.
Headquartered in New York, the network brings together 11.000 experts in 75 countries.
The agency is built on an integrated structure, including 45 “Havas Villages” around the world that combine digital, creative and media capabilities and teams under one roof.

Mission

To create Advertising at its best.
Ads that work, and sell, and make our clients big.
Ads that make you think, or smile, or improve your life.
To have the courage to be honest with our clients, because that’s the way for achieving a profound, and solid, and logic thinking. An idea.
To look for the truth of the product, because “what you say” comes before “how you say it”.
To respect the consumers, because ultimately that’s what we are.
To improve ourselves because it’s the only way to improve our work.

Key People

HAVAS WORLDWIDE
Dario Mezzano Chief Executive Officer
Dario Mezzano Chief Executive Officer

Over 40 years of experience in international agencies.
He has been CEO, as well as founder and shareholder, of Havas for 34 years now.
He is also President of the Havas Village in Italy, designed to increase synergies and creativity putting together under one roof all the agencies of the Group.
Dario has a solid entrepreneurial attitude, as well as strong leadership skills.

HAVAS WORLDWIDE
Giovanni Porro Executive Creative Director
Giovanni Porro Executive Creative Director

Over 30 years of experience in international agencies.
He has been Executive Creative Director in Havas for 14 years now.
Giovanni has a remarkable experience in Food&Beverage, Entertainment, Tourism, Automotive, Telco, Finance and Insurance sectors.
He’s the author of national and international award-winning creative campaigns. In 2003, with Peugeot commercial “The Sculptor” he has won the Cannes Gold Lion, the Journalist Award, the Epica d’Or, the Grand Prix Eurobest, the ADCE Gold Award, the Grand Awards and the Gold World at NY Festival, the Clio Award, the Andy Awards, the Cresta International Adv Awards, the Mobius Internazional, the ADCI Grand Prix, the Mezzominuto d’Oro, the «First Place Single Ad» in the Gunn Report, the Gold TV contest at Moscow International Adv Festival.
Giovanni has been member of the Executive Board of the Art Directors Club Italiano. He has taken part in Cannes’International Advertising Film Festival as a juror.

HAVAS WORLDWIDE
Simone Cresciani General Manager
Simone Cresciani General Manager

Over 20 years of experience in international agencies.
Simone has a remarkable experience in Finance, Insurance, Automotive, Entertainment, Food&Beverage, Telco and Tourism sectors. He coordinates and develop New Business.
Specifically for the Finance sector, he has worked for national and international clients such as BNL, ABN Amro, Banca Fideuram. He has also leaded the rebranding plan for BNP Paribas.

HAVAS WORLDWIDE
Paolo Biondolillo Vice President Havas
Paolo Biondolillo Vice President Havas

He started his experience in communications 30 years ago in New York, where he worked with big clients such as Coca Cola, Nestlè, Rejnolds Tobacco (Camel). He then continued his path in Milan, managing communication for other major brands like Heineken, Black&Decker, Martini e Rossi, Opel, while developing a strong competence in international coordination.
For 10 years he administered his own firm, specializing in furnishing and interior design.
Back in the Group, he has kept managing top clients, widening his expertise in the mobile, automotive and tourism markets. Digital and social media are his new professional passions.

HAVAS WORLDWIDE
Daniela Melodi Client Services and New Business Director
Daniela Melodi Client Services and New Business Director

Passionate about communication since ever, she is intrigued by powerful insights, with the capacity to impress people and thus create relevance and memorability.
After graduating in Business Administration with a specialization in Marketing at the Bocconi University, then collecting a 2-years experience in consumer data analysis in market research, she entered the world of communication and advertising agencies.
She worked for important international groups such as Saatchi&Saatchi, DLVBBDO and Havas, managing clients in a wide variety of industries and sizes: Procter and Gamble, Mondelez, Henkel, PepsiCo, Allianz, Giovanni Rana, Galbani, Reckitt Benckiser, Parmalat, Disney, Pernigotti, Editrice Quadratum. While agencies and clients kept changing, her passion for communication has remained the same.
A passion that has also been fueled by brand strategy seminars held by Jean Noel Kapferer and Joe Pons, which have brought her closer to strategy and new business issues.
She takes each project as a challenge, where deep analysis is the means to grasp the essence of each problem and find the best answer in terms of communication.

HAVAS WORLDWIDE
Riccardo Esse Chief Financial Officer
Riccardo Esse Chief Financial Officer

Riccardo is Chief Financial Officer of all the agencies of the creative division of Havas Group in Italy, with over 15 years worth of finance expertise.
Prior to his role in Havas, he has worked for professional studios and the Italian branch of the group Gea MG, gaining experience in Administration, Business management, Consolidated balance and Tax.
He’s been with Havas since 2001, first as Financial Controller, then in 2010 as CFO of Arnold WW Italy and Deputy CFO of Havas Creative Italy. In 2014 he’s been nominated Country CFO.
He has  a degree in Economics and commerce, and a Master in Business Administration gained at the University Guglielmo Marconi.

HAVAS WORLDWIDE
Massimo Cezza Chief Information Officer
Massimo Cezza Chief Information Officer

Coming from a financial and economics background, Massimo has over 35 years of experience in the field. He’s been with Havas (previously known as Euro RSCG), and has gained a thorough experience on the ICT sector over the last 24 years. He’s now in charge of the  Havas Village Milan IT infrastructure, for both the creative and the media divisions.

HAVAS WORLDWIDE
Manfredi Calabrò Client Services Director
Manfredi Calabrò Client Services Director
During his career, Manfredi has developed wide expertise in the Automotive, Energy and Food & Beverage field, with particular focus on B2C for the large scale retail trade in an international and multicultural environment. Since he has joined Havas, he has handled through-the-line communication for both local and international brands such BAB InBev, Borsa Italiana, Campari, Citroën, Ferrarelle, Findus, Gruppo 24 Ore, La Feltrinelli.
Prior to that, Manfredi worked for 5 years abroad in DDB London and M&C Saatchi London managing integrated global clients like Philips, Unilever, ExxonMobil, TfL and Network Rail.
Manfredi is 2014 Executive MBA alumno at SDA Bocconi School of Management.
HAVAS WORLDWIDE
Maurizio Arosio Head of Digital and Production
Maurizio Arosio Head of Digital and Production

Over 15 years of experience in managing and developing projects with high technological value. Passionate about technology and innovation.
In 2015 he joined the Havas Group as a Project Director, coordinating and supervising the agency’s digital projects.
In January 2017 he became Head of Digital of Havas Milan.
Previously, he had been a Partner and CEO at Arguo (now 21iLAB) Digital Agency based in Zurich and Milan.
Over the years, he has worked for clients such as Allianz, Barilla, Citroën, Esaote, Ferrero, Peugeot, Pirelli and Telecom Italia.

HAVAS WORLDWIDE
Tommaso Mezzavilla Digital Creative Director
Tommaso Mezzavilla Digital Creative Director

Innovative thinking Digital Creative Director with a deep experience in many disciplines ranging from digital to classical advertising and event organization. He leads and manage the ideas into concrete processes, from concept to completion. Tommaso is specialized in creating digital and multi-platform campaigns with a strong creative and strategic approach. He motivate the teams on pushing creative boundaries and descovering new disciplines and crafts. Tommaso as “Tommy BASS” is also a DJ and music producer. He produced music for Sony, Edel, Virgin and also for many TV shows, TV Commercials and Digital Campaigns. He also has a passion for mobile and consolle videogames. His work has taken honors at Cannes, Epica and ADCI awards.

HAVAS WORLDWIDE
Luca Preziosi Head of Social
Luca Preziosi Head of Social

Italian-born, American-adoptee, Chinese expat, Japanese inside. He has lived several lives in various places. First as a manager and then as an entrepreneur, he has founded, built up and taken to the top of the respective markets a number of companies, international branches and start-ups in completely different fields.
He has devised and managed campaigns for Expo2015, ENEL, CISL, Mondadori, Unesco, Medusa and many more renowned clients.
He joined Havas in 2017 as a Head of social, after collaborating with the Group in 2016 as a consultant with the goal of creating the best social agency in Italy. At the moment he is following a number of major brands in the telco, food & beverage, automotive e design fields.
He speaks Mandarin Chinese fluently, besides English and Italian and likes to spend his spare time absorbed in his social profiles.

HAVAS WORLDWIDE
Daniele Silvestri Head of Digital
Daniele Silvestri Head of Digital

Dynamic and creative Project Manager with a 14-year experience in disparate fields (luxury, automotive, FMCG) e departments (digital, social, content).
Over the years, he has worked for clients such as Mediaworld, Moncler, Ferrarelle, Veuve Clicquot, ABB, Ferrero, Birra Forst, Friuli Venezia Giulia Turismo.
He loves challenges and lives in a permanent phase of re-invention.
He matches his passion for marketing and digital culture with those for vinyls, Polaroids and good home cooking.
His career path started with an internship at Wasabi, of which he then became a member; later he joined Arnold World Wide as a Project Manager.
During his 4 years in Arnold he played an important role in building up the digital unit, expanding the team from 3 to 30 members. In 2013 he joined the Havas Group, coordinating and managing successful digital projects. Since 2017 he has been Head of Digital at Havas Milan.

Capabilities

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Football field. Symbolizing strategy Brand Strategy

The crucial insights that lay a foundation for all creative thinking.

Advertising

Big, integrated ideas across all communications platforms.

Web interface of a brand design color palette Brand Design

Brand identities that are built to last, because they build brand equity.

Sticky notes from an experience design working session Experience Design

Smart, intuitive, and engaging user experiences.

Person writing date on sticky note Engagement Planning

Shaping more meaningful brand experiences.

Social Media

Ideas that speak the language and spark the conversations of the world.

Over-the-shoulder image of a video editor in our content studio Digital Content

Digital storytelling with audio and video contents to engage the users.

Web site

We design and build websites that look good and perform even better.

Gaming & Contest

We do our best to create the highest engagement.

gears and a brain stylistically together Data Analysis & KPI's

Data transformed into actionable insights.

Tools

Creative Business Idea
The CBI is the foundation of our success in building great businesses. It generates differentiating ideas by bringing together strategic planners and clients in the most imaginative development process.
Prosumer
Prosumers are leading-edge consumers making and breaking markets today. To understand a category, you have to follow these influencers very closely. Our Prosumer database of 55,000 people around the world allows us to predict future attitudes and trends.
Decipher
This tool enables the crucial analysis of communication conventions. The in-depth study of visual and verbal codes allows us to identify emerging trends and fresh ways of looking at each category.
Brand Momentum
We track each brand’s position in the marketplace by measuring its traction against that of its competitor's. As in political polling, we can accurately measure brand consideration, or how consumers are likely to vote.