About us | Milan

Who are we

We are Havas, a global network leader in the communication sector that delivers integrated solutions to leading brands.
Headquartered in New York, the network brings together 11.000 experts in 75 countries.
The agency is built on an integrated structure, including 45 “Havas Villages” around the world that combine digital, creative and media capabilities and teams under one roof.

Mission

To create Advertising at its best.
Ads that work, and sell, and make our clients big.
Ads that make you think, or smile, or improve your life.
To have the courage to be honest with our clients, because that’s the way for achieving a profound, and solid, and logic thinking. An idea.
To look for the truth of the product, because “what you say” comes before “how you say it”.
To respect the consumers, because ultimately that’s what we are.
To improve ourselves because it’s the only way to improve our work.

Key People

HAVAS WORLDWIDE
Dario Mezzano Chief Executive Officer
Dario Mezzano Chief Executive Officer

Over 40 years of experience in international agencies.
He has been CEO, as well as founder and shareholder, of Havas for 34 years now.
He is also President of the Havas Village in Italy, designed to increase synergies and creativity putting together under one roof all the agencies of the Group.
Dario has a solid entrepreneurial attitude, as well as strong leadership skills.

HAVAS WORLDWIDE
Giovanni Porro Executive Creative Director
Giovanni Porro Executive Creative Director

Over 30 years of experience in international agencies.
He has been Executive Creative Director in Havas for 14 years now.
Giovanni has a remarkable experience in Food&Beverage, Entertainment, Tourism, Automotive, Telco, Finance and Insurance sectors.
He’s the author of national and international award-winning creative campaigns. In 2003, with Peugeot commercial “The Sculptor” he has won the Cannes Gold Lion, the Journalist Award, the Epica d’Or, the Grand Prix Eurobest, the ADCE Gold Award, the Grand Awards and the Gold World at NY Festival, the Clio Award, the Andy Awards, the Cresta International Adv Awards, the Mobius Internazional, the ADCI Grand Prix, the Mezzominuto d’Oro, the «First Place Single Ad» in the Gunn Report, the Gold TV contest at Moscow International Adv Festival.
Giovanni has been member of the Executive Board of the Art Directors Club Italiano. He has taken part in Cannes’International Advertising Film Festival as a juror.

HAVAS WORLDWIDE
Simone Cresciani General Manager
Simone Cresciani General Manager

Over 20 years of experience in international agencies.
Simone has a remarkable experience in Finance, Insurance, Automotive, Entertainment, Food&Beverage, Telco and Tourism sectors. He coordinates and develop New Business.
Specifically for the Finance sector, he has worked for national and international clients such as BNL, ABN Amro, Banca Fideuram. He has also leaded the rebranding plan for BNP Paribas.

HAVAS WORLDWIDE
Tommaso Mezzavilla Digital Creative Director
Tommaso Mezzavilla Digital Creative Director

Innovative thinking Digital Creative Director with a deep experience in many disciplines ranging from digital to classical advertising and event organization. He leads and manage the ideas into concrete processes, from concept to completion. Tommaso is specialized in creating digital and multi-platform campaigns with a strong creative and strategic approach. He motivate the teams on pushing creative boundaries and descovering new disciplines and crafts. Tommaso as “Tommy BASS” is also a DJ and music producer. He produced music for Sony, Edel, Virgin and also for many TV shows, TV Commercials and Digital Campaigns. He also has a passion for mobile and consolle videogames. His work has taken honors at Cannes, Epica and ADCI awards.

HAVAS WORLDWIDE
Manfredi Calabrò Client Services Director
Manfredi Calabrò Client Services Director
During his career, Manfredi has developed wide expertise in the Automotive, Energy and Food & Beverage field, with particular focus on B2C for the large scale retail trade in an international and multicultural environment. Since he has joined Havas, he has handled through-the-line communication for both local and international brands such Borsa Italiana, Campari, Citroen, Ferrarelle, Ferrero, Iglo.
Prior to that, Manfredi worked for 5 years abroad in DDB London and M&C Saatchi London managing integrated global clients like Philips, Unilever, ExxonMobil, TfL and Network Rail.
Manfredi is 2014 Executive MBA alumno at SDA Bocconi School of Management.
HAVAS WORLDWIDE
Riccardo Esse Chief Financial Officer
Riccardo Esse Chief Financial Officer

Riccardo is Chief Financial Officer of all the agencies of the creative division of Havas Group in Italy, with over 15 years worth of finance expertise.
Prior to his role in Havas, he has worked for professional studios and the Italian branch of the group Gea MG, gaining experience in Administration, Business management, Consolidated balance and Tax.
He’s been with Havas since 2001, first as Financial Controller, then in 2010 as CFO of Arnold WW Italy and Deputy CFO of Havas Creative Italy. In 2014 he’s been nominated Country CFO.
He has  a degree in Economics and commerce, and a Master in Business Administration gained at the University Guglielmo Marconi.

HAVAS WORLDWIDE
Maurizio Arosio Project Director
Maurizio Arosio Project Director

Over 15 years of experience in managing and developing high value technological projects.
Maurizio has a passion for technology and innovation. Since 2015, he coordinates and supervises all the digital projects, as the Project Director of Havas.
Previously, he was partner and CEO of Arguo (now “21iLAB”), a Digital Agency in Zurich and Milan.
In the course of the years he has worked for clients such as Allianz, Barilla, Citroën, Esaote, Ferrero, Peugeot, Pirelli, Telecom Italia.

HAVAS WORLDWIDE
Massimo Cezza Chief Information Officer
Massimo Cezza Chief Information Officer

Coming from a financial and economics background, Massimo has over 35 years of experience in the field. He’s been with Havas (previously known as Euro RSCG), and has gained a thorough experience on the ICT sector over the last 24 years. He’s now in charge of the  Havas Village Milan IT infrastructure, for both the creative and the media divisions.

Capabilities

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Football field. Symbolizing strategy Brand Strategy

The crucial insights that lay a foundation for all creative thinking.

Advertising

Big, integrated ideas across all communications platforms.

Web interface of a brand design color palette Brand Design

Brand identities that are built to last, because they build brand equity.

Sticky notes from an experience design working session Experience Design

Smart, intuitive, and engaging user experiences.

Person writing date on sticky note Engagement Planning

Shaping more meaningful brand experiences.

Social Media

Ideas that speak the language and spark the conversations of the world.

Over-the-shoulder image of a video editor in our content studio Digital Content

Digital storytelling with audio and video contents to engage the users.

Web site

We design and build websites that look good and perform even better.

Gaming & Contest

We do our best to create the highest engagement.

gears and a brain stylistically together Data Analysis & KPI's

Data transformed into actionable insights.

Tools

Creative Business Idea
The CBI is the foundation of our success in building great businesses. It generates differentiating ideas by bringing together strategic planners and clients in the most imaginative development process.
Prosumer
Prosumers are leading-edge consumers making and breaking markets today. To understand a category, you have to follow these influencers very closely. Our Prosumer database of 55,000 people around the world allows us to predict future attitudes and trends.
Decipher
This tool enables the crucial analysis of communication conventions. The in-depth study of visual and verbal codes allows us to identify emerging trends and fresh ways of looking at each category.
Brand Momentum
We track each brand’s position in the marketplace by measuring its traction against that of its competitor's. As in political polling, we can accurately measure brand consideration, or how consumers are likely to vote.