Break the old look
KIKO Milan is ready for its first international campaign with the launch of the Arctic Holiday Limited Edition Collection, a line of makeup and skin care products in spectacular iridescent colors, inspired by the nordic atmospheres and mesmerizing beauty of the Arctic natural landscapes and made even more exclusive by the sophisticated packaging by the Londoner Ross Lovegrove.
Havas Milan’s campaign draws from the concept of “Break the old look”. The products of the Arctic Holiday Collection, in fact, enable to break with the looks of the past and be always up to date with the very last fashion trends.
Protagonist of the whole communication operation is the German model Anna Mila Guyenz, portrayed as she puts her face close to an iced surface, breaking it; a metaphor of the disruption with the old beauty canons, that she lets us see wearing on her face the look proposed by the new collection.