In terms of communication, Q8 has historically been connected to the image of the sailboat sailing the roads. But now the company is looking for a new icon, something able to convey its essence. Hence, Q8’s new campaign brought about by Havas. A stop at Q8 is a refueling moment not only for your car, but for yourself, too. Thus, Q8 becomes the place where your journey gets lighter. This is the concept that made Q8’s new icon take flight.