Beyond the pages

LaFeltrinelli has chosen Havas for its new integrated Christmas campaign. “Books tell many more stories than those written on their pages” is the message spread by the brand, brought by press, OOH, social networks, TV and cinema. For the first time, the brand is telling its own Christmas story, directed by Paolo Genovese. “Beyond the pages” remind us that a book is much more than a mere object: it’s a heartfelt, precious gift.

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