Here comes #sensationdriver, the web series created by Havas Milan for Peugeot.
Six journeys led by feelings. Directed by Stefano Accorsi.
#sensationdriver is the new branded content project devised for Peugeot by Havas Milan; a format that speeds up the creation of engaging contents.
A never-before-seen narcissistic, reckless Accorsi is the protagonist of six highly self-ironic stories on board Peugeot cars.
All the episodes of the web series, now streaming on peugeotsensationdriver.it, start with a common interactive prologue where the user can choose their path, i.e. which feeling to experience.
#surprise, #joy, #envy, #fear, #excitement or #pride? In any case, the journey will be fast-paced, funny and provocative.