Pets
Reckitt Benckiser
Best Western, the major hotel group in Italy, changes its image and chooses Havas to let everybody know.
The campaign we have devised for Best Western is tailor-made around the new brand image and shows in a straightforward, memorable way the services, peculiarities and “bests” of the Group’s hotels. A multi-subject campaign, easily suitable for every medium and occasion. Maxi billboards, press, radio, SNS, as well as events, local media and internal communication.
The new pay-off: “To each, their Best” highlights Best Western’s tailor-made approach and promise: to offer every guest an experience that’s always different, unique and surprising.
Because when you’re at your “best”, you can only stay at a Best Western hotel.