To each, their Best.

Best Western, the major hotel group in Italy, changes its image and chooses Havas to let everybody know.
The campaign we have devised for Best Western is tailor-made around the new brand image and shows in a straightforward, memorable way the services, peculiarities and “bests” of the Group’s hotels. A multi-subject campaign, easily suitable for every medium and occasion. Maxi billboards, press, radio, SNS, as well as events, local media and internal communication.
The new pay-off: “To each, their Best” highlights Best Western’s tailor-made approach and promise: to offer every guest an experience that’s always different, unique and surprising.
Because when you’re at your “best”, you can only stay at a Best Western hotel.