What is vitality? How does it look? Nobody knows. That’s why our new Ferrarelle spot tries to answer these doubts. Our new 30” commercial, indeed, tells the story of a little girl who grows up accompanied by a crazy furry character that embodies her vitality: the vibrant energy that encourages her to face all the challenges life puts on her way. This is how, day by day, the mineral salts of Ferrarelle awaken our protagonist’s vitality.