How to teach adult the importance of water? Teaching him since childhood.
That’s why we did the Ferrarelle“WaterBook” campaign: a picture book, a blue marker and a small “accident” to open the eyes of children on the condition of water on Earth.
Launched the 22nd of March in occasion of the World Water Day, the project has been received with great enthusiasm by public and media and it has attracted the interest of a well known publishing house that will soon trasform the book in a teaching tool for everybody.
The campaign won a Gold, a Silver and a shortlist to ADCI Awards and just yesterday a Silver at Eurobest.