Who are we

We are Havas, a global network leader in the communication sector that delivers integrated solutions to leading brands.
Headquartered in New York, the network brings together 20.000 experts in 100 countries.
The agency is built on an integrated structure, including 60 “Havas Villages” around the world that combine digital, creative and media capabilities and teams under one roof.

Mission

To create Advertising at its best.
Ads that work, and sell, and make our clients big.
Ads that make you think, or smile, or improve your life.
To have the courage to be honest with our clients, because that’s the way for achieving a profound, and solid, and logic thinking. An idea.
To look for the truth of the product, because “what you say” comes before “how you say it”.
To respect the consumers, because ultimately that’s what we are.
To improve ourselves because it’s the only way to improve our work.

Key People

HAVAS WORLDWIDE
Dario Mezzano Chief Executive Officer
Dario Mezzano Chief Executive Officer

Over 40 years of experience in international agencies.
He has been CEO, as well as founder and shareholder, of Havas for 34 years now.
He is also President of the Havas Village in Italy, designed to increase synergies and creativity putting together under one roof all the agencies of the Group.
Dario has a solid entrepreneurial attitude, as well as strong leadership skills.

HAVAS WORLDWIDE
Giovanni Porro Executive Creative Director
Giovanni Porro Executive Creative Director

Over 30 years of experience in international agencies.
He has been Executive Creative Director in Havas for 14 years now.
Giovanni has a remarkable experience in Food&Beverage, Entertainment, Tourism, Automotive, Telco, Finance and Insurance sectors.
He’s the author of national and international award-winning creative campaigns. In 2003, with Peugeot commercial “The Sculptor” he has won the Cannes Gold Lion, the Journalist Award, the Epica d’Or, the Grand Prix Eurobest, the ADCE Gold Award, the Grand Awards and the Gold World at NY Festival, the Clio Award, the Andy Awards, the Cresta International Adv Awards, the Mobius Internazional, the ADCI Grand Prix, the Mezzominuto d’Oro, the «First Place Single Ad» in the Gunn Report, the Gold TV contest at Moscow International Adv Festival.
Giovanni has been member of the Executive Board of the Art Directors Club Italiano. He has taken part in Cannes’International Advertising Film Festival as a juror.

HAVAS WORLDWIDE
Manfredi Calabrò General Manager
Manfredi Calabrò General Manager
During his career, Manfredi has developed wide expertise in the Automotive, Energy and Food & Beverage field, with particular focus on B2C for the large scale retail trade in an international and multicultural environment. Since he has joined Havas, he has handled through-the-line communication for both local and international brands such BAB InBev, Borsa Italiana, Campari, Citroën, Ferrarelle, Findus, Gruppo 24 Ore, La Feltrinelli.
Prior to that, Manfredi worked for 5 years abroad in DDB London and M&C Saatchi London managing integrated global clients like Philips, Unilever, ExxonMobil, TfL and Network Rail.
Manfredi is 2014 Executive MBA alumno at SDA Bocconi School of Management.
HAVAS WORLDWIDE
Paolo Biondolillo Vice President Havas
Paolo Biondolillo Vice President Havas

He started his experience in communications 30 years ago in New York, where he worked with big clients such as Coca Cola, Nestlè, Rejnolds Tobacco (Camel). He then continued his path in Milan, managing communication for other major brands like Heineken, Black&Decker, Martini e Rossi, Opel, while developing a strong competence in international coordination.
For 10 years he administered his own firm, specializing in furnishing and interior design.
Back in the Group, he has kept managing top clients, widening his expertise in the mobile, automotive and tourism markets. Digital and social media are his new professional passions.

HAVAS WORLDWIDE
Aureliano Fontana Deputy Executive Creative Director
Aureliano Fontana Deputy Executive Creative Director

Aureliano has worked in many international agencies such as Arnold Worldwide, DDB, GreyUnited, BCube and Publicis.
He joined Havas Milan in 2018 as a Creative Director and since June 2019, he has been promoted to Deputy Executive Creative Director. For several years, he has been coordinating the Master in Art Direction and Copywriting course at IED Milan.
He has extensive experience working with global brands: Heineken, Pirelli, Sky, Ikea, Audi, Honda, Volkswagen, Ferrero, Dacia, Campari, Henkel, Vodafone, Yamaha, BMW Motorrad, Unicredit, Invicta, BMW Automotive, AbInBev, Mondelez and Citroën.
He has received numerous national and international awards, such as Cannes Lions, One Show, New York Festival, Eurobest, Epica, Clio, LIA and ADCI.

HAVAS WORLDWIDE
Bruno Vohwinkel Deputy Executive Creative Director
Bruno Vohwinkel Deputy Executive Creative Director

Born in Milan, he began his career at DLV BBDO. He then worked at DDB, Leo Burnett and BCube on clients such as BMW, Mini, Volkswagen, Audi and Campari.
He became Associate Creative Director in Publicis and developed global campaigns for Heineken and Pirelli.
He joined Havas in 2018 as Creative Director at Citroën, AB InBev and Ferrero.
He was promoted to Deputy Executive Creative Director in 2019, with special responsibility for the organization and training of the creative department.
He represented Italy twice at the Young Lions Competition in Cannes, winning a bronze medal in 2008.
His work has won numerous awards including One Show, Eurobest, Clio, Clio Sports, NY Festivals, Epica and Cannes, where he currently has 7 lions, 3 of which are golden.

HAVAS WORLDWIDE
Martino Lapini Deputy Executive Creative Director
Martino Lapini Deputy Executive Creative Director

14 years of experience in national and international agencies, with digital always in your pocket. He became Creative Director in 2016 and is now the Deputy Executive Creative Director in Havas.
Through his work, he has contributed to the storybranding of important brands such as BMW, Mini, Campari, Jägermeister, Heineken, Nescafé, Lamborghini, Ferrero.
He has created campaigns that have won awards at Cannes, Lia, Lovie, ADCI.
Lecturer for Ninja Marketing and IED.
He has two other great passions: fine dining and fine drinking. He collaborates with several magazines such as Reporter Gourmet, Scatti di Gusto and Identità Golose.

HAVAS WORLDWIDE
Azeglio Bozzardi Deputy Executive Creative Director
Azeglio Bozzardi Deputy Executive Creative Director

He started out as a freelancer, then worked with international agencies until he took on the role of Creative Director.
He is now Deputy Executive Creative Director at Havas Italia.
In his 18 years of experience, he has dealt with every kind of creative project, from strategy to idea and on every type of channel. He was also a teacher in a Ninja Marketing seminar.
His clients include major international and national brands such as Heineken, Campari, Pernod Ricard, Perfetti, Ferrero, Nestlè, IBM, Adidas, Reebook, Lamborghini, Sanofi.
With some of them he has been able to win national and international accolades.
He loves challenges, changes and everything he doesn’t know.

HAVAS WORLDWIDE
Maurizio Arosio Chief Digital Officer
Maurizio Arosio Chief Digital Officer

Over 15 years of experience in managing and developing projects with high technological value. Passionate about technology and innovation.
In 2015 he joined the Havas Group as a Project Director, coordinating and supervising the agency’s digital projects.
In January 2017 he became Head of Digital of Havas Milan.
Previously, he had been a Partner and CEO at Arguo (now 21iLAB) Digital Agency based in Zurich and Milan.
Over the years, he has worked for clients such as Allianz, Barilla, Citroën, Esaote, Ferrero, Peugeot, Pirelli and Telecom Italia.

HAVAS WORLDWIDE
Daniele Silvestri Chief Digital Officer
Daniele Silvestri Chief Digital Officer

Dynamic and creative with 16 years of experience across different sectors (luxury, automotive, FMCG) and departments (digital, social, content).
Over the years he has worked for clients such as Lamborghini, TIM, Moncler, Ferrero, Edison Energia, Veuve Clicquot, PSA and Mediaworld.
He loves challenges and lives in a permanent state of re-invention.
He combines his passion for marketing and digital culture with his passion for vinyl, polaroids and good food.
His career began with Wasabi, where he was an intern and became a member of the agency, before joining Arnold World Wide as Head of Digital.
In his 4 years at Arnold, he helped to build the digital unit, bringing the team from 3 to 30 people.
In 2013, he joined the Havas Group, coordinating and managing successful digital projects.
In July 2017, he became CDO of Havas Milan.

HAVAS WORLDWIDE
Rosita Rafanelli New Business Director
Rosita Rafanelli New Business Director

Tuscan by origin and Milanese by adoption, Rosita wanted to work in advertising since she was 8 years old, intrigued by the “advice for purchases”.
She joined Havas in 2010 and has worked on integrated projects for Telecom Italia, Costa, Ferrero, Campari, Q8, coordinating creative works for classic, digital and social media, PR activities and events.
Determined in character and enterprising in spirit, she enthusiastically faces every challenge.
Passionate about travel, she draws inspiration from everything that can be called culture to listen and understand the needs of man.
Rosita attended a Master in Growth Hacking in 2018.
Today, in addition to being responsible for the clients she manages, she is also the New Business Director.

HAVAS WORLDWIDE
Elisa Rizzuto Head of Social
Elisa Rizzuto Head of Social

After studying in Siena and Paris, she moved to Milan in 2001 to follow her passion for advertising.
She began her career as an Account Manager in the largest international groups (DDB, Arnold, Grey, Doing) where she was in charge of managing 360° campaigns for important clients in the most diverse sectors, without ever seeing a shop open in the evening!
She joined Havas in 2013 as Account Director, managing some of the agency’s main clients while keeping the focus on on line and off line projects.
As Client Services Director, she manages the social channels for TIM client.
Since 2019, she has been the Head of Social Media Department, taking care of department growth and customer management.
She coordinates a multidisciplinary team of 46 people in Milan and Rome offices, and does the shopping online.

HAVAS WORLDWIDE
Daniela Melodi Client Services Director
Daniela Melodi Client Services Director

Passionate about communication since ever, she is intrigued by powerful insights, with the capacity to impress people and thus create relevance and memorability.
After graduating in Business Administration with a specialization in Marketing at the Bocconi University, then collecting a 2-years experience in consumer data analysis in market research, she entered the world of communication and advertising agencies.
She worked for important international groups such as Saatchi&Saatchi, DLVBBDO and Havas, managing clients in a wide variety of industries and sizes: Procter and Gamble, Mondelez, Henkel, PepsiCo, Allianz, Giovanni Rana, Galbani, Reckitt Benckiser, Parmalat, Disney, Pernigotti, Editrice Quadratum. While agencies and clients kept changing, her passion for communication has remained the same.
A passion that has also been fueled by brand strategy seminars held by Jean Noel Kapferer and Joe Pons, which have brought her closer to strategy and new business issues.
She takes each project as a challenge, where deep analysis is the means to grasp the essence of each problem and find the best answer in terms of communication.

HAVAS WORLDWIDE
Francesco Russo Head of Digital Strategic Planning
Francesco Russo Head of Digital Strategic Planning

Francesco began his career in 2000 working in various international agencies such as TBWA, Publicis and Doing. He is now leading the Digital Strategic Planning team at Havas Milan.
He has a strong experience in both, the digital world as well as classical communication, especially in the design of integrated ecosystems.
He has worked for global brands such as: Ferrari, Eni, Nissan, Renault, Bnl Bnp Paribas, Findomestic, Expo 2015, Generali, Ikea, GSR, Telepass and Enjoy.

HAVAS WORLDWIDE
Riccardo Esse Chief Financial Officer
Riccardo Esse Chief Financial Officer

Riccardo is Chief Financial Officer of all the agencies of the creative division of Havas Group in Italy, with over 15 years worth of finance expertise.
Prior to his role in Havas, he has worked for professional studios and the Italian branch of the group Gea MG, gaining experience in Administration, Business management, Consolidated balance and Tax.
He’s been with Havas since 2001, first as Financial Controller, then in 2010 as CFO of Arnold WW Italy and Deputy CFO of Havas Creative Italy. In 2014 he’s been nominated Country CFO.
He has  a degree in Economics and commerce, and a Master in Business Administration gained at the University Guglielmo Marconi.

HAVAS WORLDWIDE
Massimo Cezza Chief Information Officer
Massimo Cezza Chief Information Officer

Coming from a financial and economics background, Massimo has over 35 years of experience in the field. He’s been with Havas (previously known as Euro RSCG), and has gained a thorough experience on the ICT sector over the last 24 years. He’s now in charge of the  Havas Village Milan IT infrastructure, for both the creative and the media divisions.

Capabilities

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Football field. Symbolizing strategy Brand Strategy

The crucial insights that lay a foundation for all creative thinking.

Advertising

Big, integrated ideas across all communications platforms.

Web interface of a brand design color palette Brand Design

Brand identities that are built to last, because they build brand equity.

Sticky notes from an experience design working session Experience Design

Smart, intuitive, and engaging user experiences.

Person writing date on sticky note Engagement Planning

Shaping more meaningful brand experiences.

Social Media

Ideas that speak the language and spark the conversations of the world.

Over-the-shoulder image of a video editor in our content studio Digital Content

Digital storytelling with audio and video contents to engage the users.

Web site

We design and build websites that look good and perform even better.

Gaming & Contest

We do our best to create the highest engagement.

gears and a brain stylistically together Data Analysis & KPI's

Data transformed into actionable insights.

Tools

Creative Business Idea
The CBI is the foundation of our success in building great businesses. It generates differentiating ideas by bringing together strategic planners and clients in the most imaginative development process.
Prosumer
Prosumers are leading-edge consumers making and breaking markets today. To understand a category, you have to follow these influencers very closely. Our Prosumer database of 55,000 people around the world allows us to predict future attitudes and trends.
Decipher
This tool enables the crucial analysis of communication conventions. The in-depth study of visual and verbal codes allows us to identify emerging trends and fresh ways of looking at each category.
Brand Momentum
We track each brand’s position in the marketplace by measuring its traction against that of its competitor's. As in political polling, we can accurately measure brand consideration, or how consumers are likely to vote.