Who said that winter season is boring?
In order to show everyone that, thanks to Citroen C4 Aircross’s double wheel drive, even winter can be funny, Havas has created the operation “Aircross to airport“.
A number of people, ready to board to reach tropical destinations, were invited to get to Milan Malpensa airport riding a C4 Aircross.
The unsuspecting protagonists of the online video at the centre of the campaign reached the airport in a completely unexpected way, discovering the funny, thrilling side of winter on board the car.
As the claim itself says: The fun side of winter.