To explore one’s own city and live it to the fullest: this is the idea that underlies our new Invicta Campaign signed by Havas Milan.

The TV film, in fact, celebrates a bunch of young protagonists of little urban adventures by creating a parallel between them and the great explorers of the past.

Thus, a boy driving his bike around the city is described as a contemporary Magellano; a Cristoforo Colombo in his twenties gets to discover a secret party hidden in the streets of the city centre and Ulysses on, a tram, rushes off to chase a siren of our times.

Because “The city is a world to explore” is not just the key-concept of this campaign, but rather an invitation to each of us.

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