EXPO Milano 2015

Scandals, delays, pessimism.

A month past the opening, the great challenge of Expo Milano 2015 was that to inform millions of people that the exhibition site existed and was ready for use.

Havas did it, bringing the cameras right into the exhibition site, as construction site cranes were frantically putting the finishing touches.

That’s how the spot that showed the world the forthcoming, unforgettable journey which was about to enrapture millions of visitors, was born.

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