It is on this concept that Havas has always bet to present one of the top popular brands among the youth.
And it has done it shamelessly, actually choosing campaigns with a deliberately irreverent, cheeky tone. Just like it happened with the brand activation “Fonzies XXL. Chi ce l’ha più lungo?” (“Fonzies XXL. Who’s got the longest?”): the spot plays on a misunderstanding, showing a kid that goes around shocking an entire town as he crows after the finding of a Fonzie that is “two centimeters longer”…
An integrated campaign that has achieved really XXL figures: over 800.000 views on Youtube in only 3 days, and the reaching of 12 million people on Facebook in less than 1 month.
It happened with the “Gnomo” spot too, in which a boy is caught with its tongue stuck onto the frozen bottom of a gnome statue, as he hadn’t managed to resist to the yummy Fonzies crumbs that had ended up there.