Paying attention to our own money is the first way to save it.

It is on this insight that the Genialloyd campaign leverages, as realized by Havas in four different subjects.

Using an ironic, simple and light vein, the spots address those Italians that, instead of comparing companies estimates, rather end up keeping their current car insurance for mere laziness.

A habit that Genialloyd and Havas invite the consumers to change, thanks to an online insurance that is the number 1 in Italy: with a couple of very basic data it can have even the laziest consumer save money.

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