Il battitore

Let the drumroll begin: here comes our new campaign for Grana Padano.

Or should we say “Let the hammers beat”, as Grana Padano’s steel hammer is the iconic leitmotiv that opens our new TV spot. Such special tool is what the “battitore” of the Consorzio di Tutela uses to understand if  a matured wheel of cheese has all the characteristics to become Grana Padano DOP.

If the wheel conveys all that’s Italy’s fine living, then it’s Grana Padano. And life will taste delicious.

More Works