Citroën asked us to draw the attention of the world back to a French car that had been on the Italian market for 14 years: Citroën C3.
In order to make this possible, we first designed a special edition of the car, the Citroën C3 “Monna Lisa”. Then we created a story, that of the Mona Lisa’s return to Italy. Such a mission required an exceptional performer: Vittorio Sgarbi.
The #missionemonnalisa has been the most successful and viral among the Italian campaigns of 2016, reaching the amazing number of 23 millions users on Facebook only, counting on no investment on media. The campaign received a silver, two bronzes and a nominee at the ACDI awards 2016.