Oro Saiwa Personal use
One cookie, a thousand ways to have it.
It’s been years since Oro Saiwa first entered the Italians’ homes to the unmistakable tune of “Sugar in my bowl”, interpreting celebrities’ breakfasts ironically and playfully.
All different breakfasts, as different are the lives and features of such celebrity endorsers. But the unfailing protagonist stays the cookie with its simplicity, that allows it to acts as a white paper on which to write, with jams and butter, one’s own story.
A simple and successful idea by Havas, which has become a benchmark in the baked goods industry.