Saving hunters

A car is a cost to anyone. That’s why, for its new spot, the online insurance company Genialloyd chose to send out a very specific message to all car owners out there: there are plenty of ways to cut on car costs, so why not starting from the insurance? The protagonists of the new 30” films – a manager, a biker and a sort of uncanny “human alarm” – will try to cut down on the expenses for their vehicles coming up with weird, surreal solutions. They’ll succeed, eventually, but only with the help of Genialloyd.

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