An extraordinary guest star joins TIM’s dancing format. It’s Spiderman. The superhero gets swept up by TIM’s powerful, joyous dance and tries his best to move to the music along with our dancer JSM. Another element that makes this spot one-of-a-kind is its soundtrack: the famous All Night by Parov Stelar, here rearranged and interpreted by Italian music icon Mina. Her voice also speaks the campaign claim, “Net experts choose TIM”.


Devised and created by Luca Josi, Head of Brand Strategy & Media @TIM

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