The energy that changes everything

The way we use our energy every day doesn’t affect us only: it has an impact on the future of every inhabitant of Planet Earth. But through our choices we can become the energy that changes everything: this is the message of our new spot for Edison.

The film has a very special endorser: a polar bear cub, symbol of climate change. After falling into the Arctic waters, the cub re-emerges from a fountain in Piazza Castello, Milan, at night.
Its adventure starts here, and it will lead it around the city to the discovery of Edison’s efficient solutions.

Together we can make a sustainable world: we have the energy it takes. 

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