THE FIRST OUTDOOR ADV THAT IS ALSO AN OUTDOOR ADVENTURE.
New Peugeot Rifter is the SUV for adventurous outdoor experiences.
So we just couldn’t launch it with a boring outdoor adv.
That’s why we created The Living Outdoor: two influencers, Willwoosh and AlicelikeAudrey, literally lived inside the billboard for a weekend, followed real-time by their 700,000 followers on Instagram and Facebook. With a sushi picnic, a night in the tent on the car roof and an improvised Thai Chi session at dawn, the odd couple showed their fans how to survive in the “wild” Milanese nature and turn any outdoor activity into a real adventure. Just like Peugeot Rifter does.