È bello avere tutto
The challenge: One minute to tell Italian people how wonderful it is to have a complete technology with a single company: TIM.
The ingredients: a German dancer and 35-million-views YouTuber, over a hundred Italian dancers, a famous choreographer, a new kind of animation going on in each scene to highlight the uniqueness of TIM’s offers and a soundtrack by Parov Stellar that gets everybody to dance from their chairs.
The recipe: a contagious dance, the neoswing.
The new TIM Communication format is served. Enjoy the show.
Devised and created by Luca Josi, Head of Brand Strategy & Media @TIM